FLORIDA LOTTERY

gold rush campaign

— 2020

Gold Rush Supreme Scratch-Offs have once in a lifetime prizes. So when the Florida Lottery wanted to refresh their Gold Rush campaign, I built my concept behind the fact that each ticket is a golden opportunity, and it should not be squandered. Maintaining the gold rush aura, I created a TV spot and corresponding print and digital deliverables that were both striking and humorous. 

CREDITS —

Christy Beagle, creative director

Nick Mcmurdy, creative director + writer
Jack Polly, copywriter

GOLDEN OPPORTUNITY — :15

VISUAL

Open in a LIVING ROOM.
-A MAN relaxes on his couch, watching TV. Then suddenly…

He hears a SNORT behind him, so he turns around to discover…

Seemingly out of nowhere, a PROSPECTOR covered in golden accoutrements is sitting on top of a BUCK with golden antlers, right behind the couch. Both are staring knowingly at the MAN.
A blinding golden light radiates from the pair. 

-The MAN begins to question what’s going on. Before he can get a word in, the PROSPECTOR presents him with the FAMILY OF GOLD RUSH SUPREME SCRATCH-OFFS.

TIGHT SHOT OF THE TICKETS IN THE PROSPECTOR’S HAND.

-The MAN looks around the room as if he’s trying to pinpoint where the announcer’s voice is coming from, then back down at the tickets.

-The BUCK looks at the man reassuringly and speaks.
-The man cautiously takes the tickets.

QUICK PRODUCT SHOT.
Transition to… FLORIDA LOTTERY LOGO & WEBSITE.

SOUND

SFX as needed.

Ambiance up and under.

 

 

 

 

 

 

 

 

 

 

 

 

ANNCR:

When life presents a golden opportunity…

 

 

 

Like the new Gold Rush Supreme Scratch-Offs…

 

 

 
 

You take it.

 


 

BUCK (in a calm, reassuring voice):

Go on.
 

 

Featuring more winning tickets than ever before.

  

The Florida Lottery. It’s your ticket.

            Voice (interjecting): Claim it!