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Brand Refresh


PDQ is a fast food chicken restaurant headquartered in the Southeast. Yeah, another one. Fighting for market share against Zaxby’s, Popeyes, Bojangles, KFC, and Chick-Fil-A, they had to do something to stand out. This new brand campaign capitalized on a unique feature of the brand: their ability to be real (really). A photoshoot with actual customer orders was just the beginning.


Paul Prato, creative director
Burton Runyan, associate creative director + writer

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